18 Funny Reactions to Aunt Jemima Getting Cancelled for Being Racist
PepsiCo, the parent company that makes and sells Aunt Jemima brand syrup and pancake batter, decided to discontinue the Aunt Jemima product line because the name and imagery is based on racist stereotypes.
The troubling history of this fictional figure is well documented, coming straight out of a minstrel show, but the companies making it were happy to sit by for the past 130 years and do nothing until they got called out in one viral video.
In the video, a woman explains how the manufacturer hired Nancy Green, a woman actually born into slavery, to serve as one of the first spokespersons for the brand.
The company continued hiring black women to portray Aunt Jemima over the years, having them hype up the image of an overweight black woman eager to cook food to please white people.
On Twitter, some are feeling angry about the change, others confused, and plenty happy to have something to joke about. Here's the best reactions so far.
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The early ad on the left is a whole lot of "yikes!" -
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Naturally, some folks felt attacked. -
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And others found it to be silly. -
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But the imagery is undeniably racist, and removing it is a super easy change to make. -
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That's actually messed up. -
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Nancy Green was the person Aunt Jemima was based on. -
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But simply removing this one image won't solve every problem. -
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The Onion apparently beat everyone to the punch. -
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Then the jokes started rolling in. -
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Hmm, that doesn't seem right... -
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Not any better. -
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OK, that's better. -
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Actually this one is the best. -
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Whoops! Too far. -
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Which problematic food mascot will be next on the chopping block? -
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Only time will tell...
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